green chef
We all love our dogs, but unfortunately they love what we order for delivery. At Green Chef, we’ve found a compromise that keeps owners and dogs happy
Introducing Bone Apetit: where Green Chef collaborates with veterinarians to craft meal kits specifically curated for your hungry hounds and parched puppies. Finally, delivery for you and your doggy.
Experiential: RESTAURANT WEEK TAKEOVER
On NYC Restaurant Week, we’ll take over the famous restaurant the Eighty-Six, allowing only dogs and their owners to dine on the new menu. Users can only have access to the restaurant by scanning a QR code.
From there, they’ll enter the dog’s name to sign up for the special menu.
PREMIERE PARTY
Green Chef will sponsor a viewing party and a dinner, hosted by Curtis Stone.
On a special episode of Iron Chef, contestants will make a meal modeled after the meal kits from the app. The twist: the dogs will judge.
THE MEALS
DIGITAL: THE APP
A bell feature added to the app to remind the owner of their dog’s dinnertime.
For a discount on meal prices, users can capture their dogs’ reaction to their canine cuisine and post the videos with the tag #greenchef.
We’ll host a contest of the best reactions and post the winners on TikTok/IG
Everything he/she wants in a doggy bowl with a touch of the screen.
New menu items will be added to the Green Chef app monthly. App users can make suggestions, allowing you and your pup to mix up the meals throughout the year.
SOCIAL: DOG REACTS
Copywriter: Todd Francis
Art Director: Stephanie Bienek
Meals including chicken, beef, and seafood will be prepared by chefs. Portion size corresponds with the dog’s weight.
LAUNCH: THE EIGHTY SIX TAKEOVER
We’re taking over the restaurant for a private event for dog influencers and celebrity dogs.
CURTIS’S KITCHEN
A multiplatform series of Youtube episodes, serialized content, and hidden gems.
introducing curtis stone
Celebrity chef Curtis Stone will oversee the meal to ensure the ultimate restaurant experience for your pet.
DIGITAL: IRON CHEF SPECIAL EPISODE
TRUSTPILOT REVIEWS
A meal isn’t complete without a review, so our canine customers will put their two bones in.
